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Scientifically driven search marketing.
We’re driven by a passion to deliver great work and help great companies achieve their loftiest growth goals. CMS leverages a wealth of performance data and digital market research to create scientifically-driven SEM strategies.
Best budget utilization
Make the best use of your campaign budget across your hourly, daily, weekly and monthly spend.
Bid optimization
Optimize bidding daily for maximum ROI, and bid up the best hours of the day for maximum exposure.
Competitor and trend analysis
Follow your competitors and current trends to stay ahead of the competition.
Detecting false clicks
Determine whether clicks are legitimate or harmful and take steps to avoid invalid, unprofitable clicks.
How much does each ad cost?
It depends on the type of ad you serve. To drive traffic to your website, pay-per-click (PPC) is usually the better fit. For brand awareness, you’d typically use CPM (price per 1,000 impressions).
Why do I need to keep optimizing?
Even the best strategies aren’t perfect from the start. Optimization means analyzing data to learn and continuously improve your marketing.
What is a PPC ad network?
A platform that serves your ads to users. Google Ads (formerly Google AdWords) is one. To run PPC ads you’ll use an ad network like Google Ads, Facebook or Microsoft Advertising.
What is ad spend?
Your budget on an ad network: how much you’re willing to spend, usually per month. With PPC you control it completely, whether it all goes to one network like Google Ads or is split across several.
Do people really click on online PPC ads?
Yes. Ads in search results generate more than 45% of clicks to the page, and people who click an ad are twice as likely to buy as an organic visitor. PPC also offers an average return of $2 for every $1 invested.
What factors determine my PPC costs?
- Bid: the most you’re willing to pay per click. You may pay less, never more.
- Targeting: keywords and demographics. Competitive keywords cost more per click.
- Ad quality: Quality Score matters. High-quality, relevant ads usually cost less.
Why advertise with pay-per-click ads?
- Set a custom budget you can change any time
- Targeting options unavailable in traditional advertising
- Insightful audience and campaign data
- Respond to performance in real time
- Show up above organic results and outrank competitors
- Reach people when they’re looking for you
- Support other initiatives, like SEO
How often should I check my PPC campaigns?
More than 70% of businesses haven’t checked their PPC campaigns in over a month. For best results, PPC experts recommend checking weekly.
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