SEM Delivered with Data, Designed for Results
We are a digital marketing agency providing you with transparent and targeted SEM strategies that focus on your business results. Modern methodologies combine the best of technology and people to deliver results with business impact so you can rise in rankings at breakneck speed.
We’re driven by a passion to deliver great work and help great companies achieve their loftiest growth goals. CMS leverages a wealth of performance data and digital market research to create scientifically-driven SEM strategies.
Best Budget Utilization
Make the best use of your campaign budget to best utilize your hourly, daily, weekly, and monthly spend.
Bid Optimization
Optimize bidding daily to ensure maximum ROI for your campaign, and optimize bidding for the best hours of the day to get maximum exposure.
Competitor and Trend Analysis
Detecting False Clicks
Determine if clicks are legitimate or harmful and take the necessary steps to avoid invalid and unprofitable clicks.
How much does each ad cost?
The cost of paid advertising depends on the type of ad you serve. For example, if you're looking to drive traffic to your website, you might be better off using payperclick (PPC) advertising, but if you're aiming for brand awareness, you'd typically use CPM. (price per 1,000 impressions).
Why do I need to keep optimizing?
Even the best strategies aren't perfect from the start. Optimization is analyzing data to learn and continuously improve your marketing efforts.
What is a PPC ad network?
An ad network refers to a platform that can serve your ads to users. Google Ads (formerly Google AdWords) is an example of an ad network. If you want to create PPC ads, you'll use an ad network, like Google Ads, Facebook, or Microsoft Advertising.
What is frequently asked questions?
Ad spend is the budget of your ad network. This is how much you're willing to spend on ad networks, whether it's for the year or the month. In most cases, businesses use ad spend to refer to their monthly budget. With PPC ads, you can create ad spend that's tailored to the needs of your business and audience. Whether you want to dedicate all of your ad spend to one ad network, like Google Ads, or to multiple ad networks, you have complete control over your PPC ad spend.
Do people really click on online PPC ads?
That's correct! Ads that appear in search results generate more than 45% of clicks to the page. Better yet, people who click on your ad are twice as likely to buy a product or service as an organic visitor or someone who visits your website without clicking on the ad. With PPC advertising, you can reach people looking to buy, which can have an immediate impact on your sales numbers. Not to mention, PPC advertising also offers an average return on investment (ROI) of $2 for every $1 invested.
What factors determine my PPC costs?
With PPC, the amount you pay per click depends on several factors, including:
Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you may pay less than your bid (depending on the ad auction), you won't pay more than your bid.
Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. For example, bidding on a competitive keyword like "consumer insurance agency" can result in a higher cost because that keyword has a higher cost-per-click (CPC).
Ad Quality: Quality Score is also important in PPC advertising. Big brands can't pay to earn PPC because ad networks, like Google Ads, scrutinize the quality and relevance of their ads. Usually, high-quality ads can keep costs lower than low-quality ads.
Why advertise with pay-per-click ads?
Advertising with PPC ads offers your business several advantages in the marketplace, including:
- Set a custom budget that you can change at any time
- Access useful targeting options unavailable in traditional advertising
- Receive insightful audience and campaign data
- Respond to campaign performance in real-time to maximize performance
- Show up above organic results in online searches
- Outrank competitors
- Accomplish various goals, from brand awareness to purchases
- Reach people when they’re looking for you
- Support other digital marketing initiatives, like SEO
How often should I check my PPC campaigns?
While more than 70% of businesses haven't tested their PPC campaigns in more than a month, you want to check your ads more often. For best results, PPC experts recommend checking your campaign weekly.