Using the Right Platform for Social Media Marketing
Joel Brown
A New Age is Upon Us
How much money should I dedicate to Instagram vs Instagram? What kind of Youtube ads gives me the most bang for my buck? Am I too old for Tic Tok?
All valid questions that we can answer for you in this post. Each service caters to a specific audience. And understanding your own audience can help you increase ROI on each platform! Below are some of the most common social media platforms and how you can capitalize them to maximize how they work for your business.
Facebook remains the world’s most broadly utilized social media stage with 2.853 billion monthly users. Advertise here for campaigns more centered on branding. Filter down to specific audiences with its built-in demographic and behavioral parameters.
Instagram is the go-to channel for snackable inspiration and entertainment. Stack your profile with pictures from your office, event, or outing to keep your audience engaged. And cater your ads to more vibrant imagery and topical themes.
Youtube
YouTube is a good platform to boost content and amplify brand messaging. But attention spans are short! Push all your important information towards the beginning of your ads.
Twitter is all about the conversation! A place for live interaction, as well as feedback and discussion on what’s happening now. A great place to gain feedback from yours, and your competitors' customers 😉
Tiktok
New, energetic, and engaging content are what makes up Tiktok, making it a stage for brands who need to keep up with their target audience’s interests. Utilizing influencers to back your branding efforts is a great way to spread awareness about you.
LinkedIn
LinkedIn is a great place to advertise for B2B campaigns. Keep your content professional and to the point to attract the most clients! Also, utilize value propositions in your call to action to help better engage these users!
Still Need Help?
Navigating these platforms can be confusing and time-consuming. But don't fret! See our contact information below for a free social media audit!
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